Occupational therapy SEO guides for private OT practices
These occupational therapy SEO guides are the agency's own pages, one for each job on the marketing staircase. They cover keywords, Maps, AI answers, content, reviews, links, the website and every ad platform we run.
A shelf with one page per rung
Read the occupational therapy SEO guides in any order. Each page stands alone, says how we do that one job and lists what the owner is asked to decide.
A few ways in:
- For the whole climb at once, open the occupational therapy marketing overview.
- To choose the searches worth aiming at, open keywords for occupational therapy.
- If the practice serves several towns, start with local SEO for OT clinics.
Beyond those three, the shelf holds pages on AI answers, content, reviews, links, website design, and one page each for Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram). Pick whichever matches the question the practice has this week, then follow the links at the bottom of that page to the next rung. The occupational therapy SEO services and paid ads pages are where each plan is described.
All of these pages are about marketing. None advises on how a practice works with clients, and none speaks about therapy itself.
Every page on the staircase
Marketing
How search, Maps, ads, the website and reviews fit one plan for a private OT practice.
Keywords
Real searches around occupational therapy, grouped by size and by what the person typing is doing, with the ones to leave off an ad account.
Local SEO
How a Maps listing, service-area wording and one page per town are built for a private OT practice.
AI Search
How the text on an OT practice website is written and structured for AI assistants and answer boxes, using only wording the owner approves.
Content
Monthly Strategic Content Assets for an OT practice website, written around what families and referral offices ask and approved by the owner before they go live.
Reviews
How an OT practice asks families for public reviews and answers them, with every reply approved by the owner.
Lead Generation
How calls and form messages from search and ads are counted page by page for an OT practice, and how the owner follows them up.
Link Building
How local sites are found, approached and recorded when a private OT practice wants other pages to point at its website.
Website Design
What a private OT practice website holds, who edits it, and how it is built a page at a time.
Google Ads
How Google Ads fits a private OT practice: campaigns per service line and town, blocked searches and a budget the owner sets.
Bing Ads
Bing Ads (Microsoft Advertising) campaigns for OT practices, kept in a separate account with their own counts.
Meta Ads
How feed ads on Meta Ads (Facebook and Instagram) fit a private OT practice, with wording and audience held to the owner's approval.
Using the pages on this shelf
Who are these occupational therapy SEO guides written for?
Do any of the pages give advice about therapy?
Where do I start if I only want ads?
Can I ask about a page I just read?
Questions left over from reading?
Send them through the contact page with your name, email and phone number, or take a slot and have the CEO ring you.
Which service lines should get the first pages?
List the service lines you want booked more, the towns your families drive in from, and the doctors' offices and schools that send people your way. Leave out every client name and every detail of anyone's therapy.
Start on the bottom stair with a call
Book a call and we will plan the first few steps together: which service line gets its page first, which towns follow, and which plan carries the load.
The lace tied below is a drawing, not a promise of any result.