Occupational Therapy Google Ads Management Aimed at Your Own Service Lines
Occupational therapy Google Ads management means we write and run search ads for the service lines you choose, in the towns you name, and tie every call and form to the click behind it. The budget is yours to set, and the card on the account is yours.
Google Ads is one rung among several; the overview sits on our overview of paid advertising for OT clinics.
Rung for ad budgets
Where Google Ads sits on the ladder
Google Ads management, as our agency does it, covers building the campaigns, writing the ad text and keeping a list of searches the ads must stay out of: job seekers, students, school-program hunting and salary questions. A search such as pediatric occupational therapy clinic
is a kind of phrase an ad can be pointed toward, but only the phrases you have signed off are used.
The practice owns the account and the card on it. Google bills the clicks directly, and the monthly budget is the owner's number to set and to change. Our fee pays for the management, not for the clicks.
Google publishes its own rules for ads from care providers, and reading them is the owner's job. We raise anything unclear and wait for your decision. Our ads are written for adults, such as parents, and are never aimed at a child. They carry no promise of any result, and nothing private about a family is typed into an ad or into tracking.
The click should land on a page that matches the ad. That is where a practice website with a page per service line earns its place, and where a counted call or form request gets traced back to its campaign.
Four kinds of search a campaign can answer
- Service searches
Searches for one service line
Each campaign is tied to a single service line, such as pediatric, adult, hand and neuro, home visits or telehealth, so the ad and its landing page agree.
- Town searches
Searches with a place name in them
Ads are limited to the towns you serve, with a separate set of text for each area the practice chooses.
- Phrases you pick
Phrases waiting for your sign-off
We bring a short list of search phrases to you before any money is spent on them. Phrases you strike never run.
- Searches blocked
Searches the ads stay away from
A running exclusion list stops ads from appearing for jobs, student placements, school programs and salary questions.
Campaign by campaign: reach and landing place
| Campaign built for | Towns it covers | Which page a Google ad opens |
|---|---|---|
| Pediatric service line | The towns on the owner's list | The pediatric page on the practice site |
| Adult and hand or neuro service line | The towns on the owner's list | The page for that service line |
| Home visits | Only the towns the practice travels to | The home visits page |
| Telehealth | The wider area the practice names | The telehealth page |
| A single town | That town alone | The matching town page |
Bringing a Google Ads account up, tread by tread
Settle the budget first
You set the monthly spend you are comfortable with, and it is written into the campaign so the account stops where you say.
Build one campaign for one service line
We begin with a single service line and a short list of towns. A second campaign waits until you have looked at the first.
Wall off the account before the ads go on
The exclusion list is written ahead of launch, so job-seeker and school searches are already blocked on the first day.
Look back, then widen or hold
At the monthly read-out you see which searches brought calls and forms. You decide whether to widen, hold or pause.
What we bring to you before ads switch on
- The service lines the ads may name
- The towns the ads may reach
- A monthly spend limit that you set
- The pages each campaign will send people to
- Search phrases waiting for your sign-off
- The searches the ads must stay out of
- The person who reads Google's current rules for ads from care providers
Platform policies change over time. The owner reads the current ones and tells us what they mean for the practice.
Three beliefs about running Google Ads
Heard in the waiting areaA big budget has to be set before a campaign is worth starting.
What the step plan showsThe budget is the owner's number and may start where you are comfortable. We build one campaign at a time and widen it when you say.
Heard in the waiting areaChoosing ads means the pages on the website no longer matter.
What the step plan showsEach ad sends its click to a page on your site, so the wording there still counts. You can take both kinds of plan together.
Heard in the waiting areaThe agency holds the card and the account.
What the step plan showsThe account and the card belong to the practice. Google bills the clicks to your card, and our fee is separate.
Management fees for the ad platforms
One ad platform
$895/month
One platform and one set of numbers to read each month.
- One platform to begin with, chosen from Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram)
- Campaigns and ad text written around the service lines you want booked
- Exclusion lists kept current against job-seeker and student searches
- Each call and form request matched to the ad click that produced it
Two ad platforms
$1,595/month
Two platforms whose numbers sit side by side.
- A pair of platforms drawn from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
- A separate campaign set for each platform, written in that platform's format
- Exclusion lists kept current on both accounts, job-seeker and student searches included
- Both platforms' results set next to each other in one monthly read-out
Three ad platforms
$2,295/month
Every paid surface in play at once.
- Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all running together
- Campaigns for all three, each shaped around the service lines you choose
- Exclusion lists kept current on every account
- A single monthly read-out that sets the three platforms against each other
Ad spend is separate and is billed to your card by the platforms. Silver works with the website you already have; Gold and Platinum add one we build and manage.
Questions about Google Ads for a practice
Does the management fee cover the ad spend?
Can I see which searches set off my ads?
Do the ads speak to children?
How are calls matched to ads?
Am I tied to a contract?
Tell us which service line goes first
Drop us a line through the form, or choose a weekday slot for our CEO to phone. Either way, have the first service line you want an ad to name in mind.
Which service lines should get the first pages?
List the service lines you want booked more, the towns your families drive in from, and the doctors' offices and schools that send people your way. Leave out every client name and every detail of anyone's therapy.
Start on the bottom stair with a call
Book a call and we will plan the first few steps together: which service line gets its page first, which towns follow, and which plan carries the load.
The lace tied below is a drawing, not a promise of any result.