Occupational therapy SEO services and paid ads for OT clinics
This agency offers two services, and a practice may take either one or both. One is occupational therapy SEO: the pages and the Maps listing that search depends on. The other buys clicks for the service lines you want more of, across Meta Ads (Facebook and Instagram), Google Ads and Bing Ads (Microsoft Advertising).
Each carries a monthly price, and each is built from small steps that the owner reads before the following one begins.
Each service has its own page for the detail, along with its own monthly price.
Pages and Maps
Organic Growth
Each service line on your list gets its own page, your Google Business Profile is edited to match, and the wording is shaped so AI assistants can describe your practice accurately. Work goes up one step at a time and is read back to you monthly.
A landing page for each service line the practice offers
Google Business Profile edits that agree with the new pages
Text shaped for AI assistants, plus a request routine for reviews
Call and form counts by page, summed up monthly
Clicks you buy
Paid Ads
Ads are written around the service lines you want more of, aimed away from students and job hunters, and tied to the calls and forms they bring in. Start with one platform and add another when you decide to.
One, two or all three of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
Campaigns and ad text built around the service lines you pick
Exclusion lists that keep out job-seeker and school searches
Each call and form matched to the click behind it
Choosing where to climb first
Deciding which flight to take up first
Page and listing work goes down across the months and then stays put on your site and your profile. Ads keep running only while a budget is loaded on a platform and a campaign is switched on. Neither can do the other's job, so the plans are separate and can be taken in either order.
Some situations suggest where to put a foot first:
A service line has no page of its own yet: begin with the search work described under occupational therapy SEO.
A line has room today and the owner wants it advertised: a single platform from occupational therapy paid ads can run beside the page work.
The Maps listing and the website tell different stories: the first tread is editing one so it agrees with the other.
Search work for a practice with a site of its own begins at $1,495 monthly. Ad management for one platform begins at $895 monthly, while the clicks themselves land on the card attached to your ad account. Each plan is laid out on the pricing page.
What each flight contains is listed on the cards above, but the order matters as much as the contents. The first month may go to one service line page, the second to that line's Maps wording, and the third to a first ad. The order can be switched. The owner chooses, and we cut the work to fit.
We stop at the edge of the page, the listing and the ad. Whatever a practice does once the phone rings, such as how it books people in or sets its rates, is the owner's own territory, and no page we write describes any of it. A read-out closes each month, listing what changed and which calls and forms arrived, so the next tread is picked with the last one still in view.
Three owner questions about choosing between the flights
Can a practice take only the ads?
Yes. The ads plan stands alone, with no need to buy the search plan first. A practice that takes both receives a separate monthly read-out for each one.
May a practice start with one platform and add another later?
Yes. Begin on whichever suits you, whether that is Google Ads, Meta Ads (Facebook and Instagram) or Bing Ads (Microsoft Advertising), and bring in a second or third when you choose.
Where does our work stop?
At the edge of the page, the listing and the ad. Once a client has made contact, nothing we write or advise reaches into what the practice says back.
A line from you opens the conversation
Tell us in one line what you would like found, and leave contact details so we can answer. If a conversation suits you better than typing, reserve a time on the contact page and Ross Cohen, our CEO, makes the call when that time comes.
Which service lines should get the first pages?
List the service lines you want booked more, the towns your families drive in from, and the doctors' offices and schools that send people your way. Leave out every client name and every detail of anyone's therapy.
Start on the bottom stair with a call
Book a call and we will plan the first few steps together: which service line gets its page first, which towns follow, and which plan carries the load.
