Content Marketing for Occupational Therapy Practices
Our content marketing for occupational therapy practices is a monthly run of Strategic Content Assets: new pages, answers and updates for your website, each one built around a question that the front desk already gets asked.
Every asset is drafted for the owner and published only after approval. We write about your practice, your service lines and your towns, never about conditions, advice or what anyone can expect from care.
Why the monthly cadence is built as a staircase
A small practice site can sit still for long stretches. Our content marketing gives it a steady rhythm. Each month's Strategic Content Assets form one tread: one clear addition, tied to one service line or one town, placed where it can be found and linked from the pages around it.
The rhythm sits inside the Organic Growth plans, so the content, the service pages and the Maps listing are planned together instead of by three different hands. Each month we show you what went up and where it connects.
The owner reads every word first. What a practice says about its therapists and its advertising is the owner's to judge, and so is whether a page mentions openings or stays silent on them. If a draft says something you would not say to a visitor at the front desk, it comes out.
Four kinds of Strategic Content Assets we write
- Town pages
A page for each town the practice serves
A short, factual page for a town, naming the service lines offered there and how to reach the front desk.
- Service options
Pages for home visits and telehealth
A page saying that visits at home or by video are offered, which towns that covers and where to get in touch.
- Referral pages
A page written for referring offices
A page aimed at physicians' offices, schools and other clinicians, setting out the practice's service lines and the way to contact the front desk.
- Answer entries
Short answers to front desk questions
Brief entries on practical questions your staff already field, such as which towns are covered, each approved by you.
Where each question lands in the content calendar
| Question on the table | Who is asking | Asset that answers it |
|---|---|---|
| Which towns does the practice cover? | Families | A town page, one per town, linked from the Maps listing |
| Do you offer visits at home or by video? | Families and referral offices | A service options page for each of the two |
| How does a referring office reach you? | Physicians' offices, schools, other clinicians | A referral page with the front desk contact line |
| Is there room for new families? | Families | A short availability line that the owner can switch on or off |
| Which service lines does the practice run? | Anyone landing on the site | A page for each line, with a short statement at the top |
How one month's content moves from idea to live page
Pick the tread for the month
We choose one service line or one town, using your capacity questions and the gaps we see in search results.
Draft from your own vocabulary
A writer prepares the asset in the words your practice uses for its services, with no condition names, advice or statement about results.
Send it up for your reading
The draft goes to you as text. You approve it, trim it or reject it, and we revise until you are comfortable with every sentence.
Publish, then look back
Once the asset is live, we check which pages link to it and which calls and forms arrive from it, then choose the next month's tread.
What we confirm before any asset is published
- The owner has read and approved the full text.
- The asset covers one service line or one town, not several at once.
- No condition is named and no claim about care appears in the text.
- No promise of results, change or benefit is made or hinted at.
- No private details about anyone's care appear in the page, the form or any reply.
- The page links to at least two related pages on the site.
- The practice name, towns and contact line match everywhere else.
- A tracked call and form route is attached to the page.
Misreadings of content marketing for a private practice
Heard in the waiting areaContent means a blog full of advice.
What the step plan showsOurs contains none. Strategic Content Assets are pages and answers about the practice itself: its service lines, its towns and how to reach it.
Heard in the waiting areaMore pages are always better than fewer.
What the step plan showsWe work one tread at a time. A page we add serves a service line or a town and has a place in the site's links, or it does not go in.
Heard in the waiting areaWriting the content is the practice's job after we sign up.
What the step plan showsWe write it. Your part is reading and approving, which keeps the wording yours.
Where monthly content sits among the plans
Silver
$1,495/month
Pages, Maps and tracking for a practice that already owns its website.
- 25 landing pages, each tied to a single service line on your list
- Monthly: four Strategic Content Assets, written for the practice site
- Your Google Business Profile tidied until it tells the same story as the new pages
- A routine for asking families for reviews, with reply text held for the owner to approve
- Calls and form requests counted by page, then summed up once a month
Gold
$2,495/month
Brings in a website we build and manage, plus a bigger batch of landing pages.
- 50 landing pages spread across your service lines and your service area
- Eight Strategic Content Assets written for the site every month
- A practice website that we build, host and keep edited for youTaken out of the sum
- Business Profile edits timed to each batch of new pages
- Text laid out so AI assistants can lift a clean description of the practice, with monthly activity totals
Platinum
$3,495/month
The widest page count, with link outreach and a longer monthly change list.
- 100 landing pages sorted by service line, age group served and town
- Twelve Strategic Content Assets, every month
- A practice website that we build, host and grow with new pages as the plan widensTaken out of the sum
- Outreach to local sites for links, with the Maps listing edited in step
- AI assistant wording, call and form totals, and a monthly list of every change made
Ad spend is separate and is billed to your card by the platforms. Silver works with the website you already have; Gold and Platinum add one we build and manage.
What owners ask before agreeing to a monthly content plan
Do you publish content marketing pieces without my approval?
Can the content give advice to families?
How do you decide which town or service line comes next?
Is content separate from <a href="/occupational-therapy-local-seo/">local SEO</a>?
Does a plan lock us in or carry a startup fee?
Talk through next month's content
Leave your name, email, phone number and a line about what your site is missing, or pick a day and a half hour and our CEO phones you.
Which service lines should get the first pages?
List the service lines you want booked more, the towns your families drive in from, and the doctors' offices and schools that send people your way. Leave out every client name and every detail of anyone's therapy.
Start on the bottom stair with a call
Book a call and we will plan the first few steps together: which service line gets its page first, which towns follow, and which plan carries the load.
The lace tied below is a drawing, not a promise of any result.