Occupational therapy paid ads management for OT clinics
Paid ads management for an OT clinic means campaigns on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), each written around a service line the owner wants more of. We build the campaigns, run them, and count the calls and form requests that each one sends to the practice.
The work goes up one platform at a time, and the budget on each platform is the owner's number, billed to the owner's own card by the platform.
Climbing with a budget
Ads lean against one wall at a time
Pages and listings stay on your site and your profile. Paid ads run for as long as a budget sits on a platform and a campaign is switched on.
A campaign here starts from a service line, not from a platform. We take one line the owner wants more of, write the ad text for it, choose the landing page it points to (ideally one built through our occupational therapy SEO services), and keep out searches from job seekers, students and school-program inquiries. Then we choose a single platform and begin there.
Targeting rules on these platforms mean an ad is aimed at adults and parents, never at a child. The platforms also set their own rules for ads in this field, and reading those rules is the owner's job before a campaign goes live. For the detail of each platform, see Google Ads for OT clinics, Bing Ads (Microsoft Advertising) for OT clinics and Meta Ads (Facebook and Instagram) for OT clinics.
Management starts at $895 a month for one platform, and the spend on the platform is a second bill. The pricing page has every plan.
Three platforms, three kinds of space
- Search, Google
Text ads on Google search
Ads shown against searches that match a service line, with campaigns grouped by line and by the towns the practice serves.
- Search, Microsoft
Text ads on Microsoft search
The same service-line campaigns, written for Bing Ads (Microsoft Advertising) and held in a separate account so its numbers stay apart.
- Social feeds
Picture ads on Meta Ads (Facebook and Instagram)
Image and text ads placed in feeds and aimed at adults and parents in the towns you serve, written without any client details.
Where the budget is pointed, line by line
| Service line | Ad aimed at | Searches kept out |
|---|---|---|
| Pediatric | Parents looking for a pediatric occupational therapy clinic in the towns served | Job listings, student placements and school-program searches |
| Adult | Adults, and offices that refer them, looking at outpatient practices | Course, salary and exam-preparation searches |
| Hand and neuro | People searching for a practice that offers this line | Equipment shopping and product reviews |
| Home visits | Households inside the travel area the owner sets | Towns outside that travel area |
| Telehealth | Adults and parents in areas the owner has cleared | Areas the owner has not cleared |
Four treads for switching on an ad account
Pick one line and one platform
The owner names the service line that has room and the platform to start on. Everything else waits for its own tread.
Put the account and the card under the owner
The ad account belongs to the practice, and the platform bills the owner for the spend. We work inside the account and never hold the money.
Write the ads and the keep-out list
We draft the ad text and the list of searches to avoid, and the owner reads both before any ad runs.
Look back before adding a rung
At the monthly read-out each call and form request is set beside the click behind it. The owner decides whether to hold, change the budget or add a second platform.
Seven items to settle before an ad goes live
- Which service line has room for new people right now
- The towns the ads should reach, and the towns they should skip
- The monthly budget number, set by the owner and billed by the platform
- The landing page each ad points to, one page per service line
- Search wording to keep out: job, salary, course and school-program terms
- Ad wording read against the platform rules for this field
- Who at the front desk answers the calls and reads the form requests the ads send
None of these steps involves private client details, and neither the ads nor the forms should ask for any.
Three ideas about ad budgets, set straight
Heard in the waiting areaA bigger budget is the same thing as a better campaign.
What the step plan showsBudget decides how long ads can run. The wording, the keep-out list and the landing page decide where that money is pointed.
Heard in the waiting areaNumbers from one platform describe all of them.
What the step plan showsEach platform has its own audience and counts, so each gets its own campaign set and read-out line.
Heard in the waiting areaPaid ads can stand in for page work.
What the step plan showsAds stop when the budget stops. Pages and the Maps listing stay in place, so the two plans sit side by side and neither replaces the other.
Ad management plans by number of platforms
One ad platform
$895/month
One platform and one set of numbers to read each month.
- One platform to begin with, chosen from Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram)
- Campaigns and ad text written around the service lines you want booked
- Exclusion lists kept current against job-seeker and student searches
- Each call and form request matched to the ad click that produced it
Two ad platforms
$1,595/month
Two platforms whose numbers sit side by side.
- A pair of platforms drawn from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
- A separate campaign set for each platform, written in that platform's format
- Exclusion lists kept current on both accounts, job-seeker and student searches included
- Both platforms' results set next to each other in one monthly read-out
Three ad platforms
$2,295/month
Every paid surface in play at once.
- Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all running together
- Campaigns for all three, each shaped around the service lines you choose
- Exclusion lists kept current on every account
- A single monthly read-out that sets the three platforms against each other
Ad spend is separate and is billed to your card by the platforms. Silver works with the website you already have; Gold and Platinum add one we build and manage.
Owner questions about running ads
Who pays for the clicks?
Can ads be limited to certain towns?
Do the ads say anything about therapy itself?
Can a second platform be added later?
Do you name a number of calls in advance?
Which line shall the first ad carry?
Leave your three contact details and a few words about the line you would like advertised, or pick a half hour and have our CEO, Ross Cohen, ring then.
Which service lines should get the first pages?
List the service lines you want booked more, the towns your families drive in from, and the doctors' offices and schools that send people your way. Leave out every client name and every detail of anyone's therapy.
Start on the bottom stair with a call
Book a call and we will plan the first few steps together: which service line gets its page first, which towns follow, and which plan carries the load.
The lace tied below is a drawing, not a promise of any result.