AI Search Optimization for Occupational Therapy Practices
AI search covers the assistants and answer boxes that read web pages and summarize them for a typed question. For a private OT practice, our AI search work is writing and arranging the pages those summaries can draw from, so every line on them is a line the owner has approved.
We lay it down in small steps, one change at a time, and we look back at each step before taking the next. Nothing here promises that any assistant will name your practice.
The page side of the work
What we change on the website when assistants are the audience
An assistant that summarizes a page works only with the words the page contains. If the towns served are spelled two ways, or a service line is described in three places, the summary has little to hold on to. Our AI search work for an occupational therapy practice starts by making those basics plain and consistent: what the practice offers, where it offers it, and how someone reaches the front desk.
We start with the pages you already have, then move to pages built through our occupational therapy SEO plan. Headings match the questions a family or a referral office might type, with a direct answer beneath each.
What a practice says about its therapists and its advertising is the owner's decision, and the advertising rules of your state board and any association you belong to are the owner's to read. We draft; you decide.
Four pieces of text we put in place
- Service statements
A short statement for every service line
One or two plain sentences atop each service page naming the line and the towns where it is offered.
- Town naming
Towns written one way, everywhere
The same spelling of each town on the website, in your Google Business Profile and in page titles.
- Question headings
Headings built like questions with answers beneath
Page sections shaped around what families and referral offices ask the front desk, each answered right under the heading.
- Contact lines
One consistent way to reach the practice
Contact details and the form are described the same way on every page.
Which parts of the practice we word, and who signs off
| Service line | What the page states | Your call |
|---|---|---|
| Pediatric work | The line is offered, in which towns, and how to reach the front desk. No claims about what it does. | Whether the page says pediatric at all, or uses your own word for it |
| Adult, hand or neuro work | A separate page and statement, kept apart from the pediatric text. | Which adult services belong on the site today |
| Home visits | The towns reached by visit, written as a list, with no promises about timing. | How far the visit area really runs |
| Telehealth | That the option exists and the places it covers, in one sentence. | How to word any limits your state places on it |
| Openings | A line about taking on new families, or no line at all. | Whether to mention capacity and when to remove the line |
The treads, in the order we take them
Read the site as an assistant would
We read your pages in order and note every spot where a service, a town or a contact detail is worded two ways or missing.
Write the plain statements
We draft the service statements, town lists and question headings in the practice's own vocabulary and send them as text, before anything goes live.
Hold the handrail
You approve, cut or reword every line. Anything you would rather not say publicly stays out.
Look back before the next tread
Once the approved text is live, we put your questions to assistants and answer boxes and compare what appears with your approved wording. The next change comes from that.
What gets checked on every page we touch
- Each service line has its own page with a short statement near the top.
- Town names are spelled the same on the site and in the Google Business Profile.
- Headings read as questions, with an answer below.
- No page names a condition.
- No private details about anyone's care are asked for, stored or repeated anywhere in the text.
- Every changed line has been approved by the owner before publishing.
- The practice name and contact line match on every page.
Three beliefs about AI search that deserve a second look
Heard in the waiting areaA hidden tag on the site makes an assistant mention the practice.
What the step plan showsNo setting forces a mention. What we control is the text on your pages, and we keep it clear, consistent and approved. That is the whole offer.
Heard in the waiting areaAI search means the website has to be rebuilt first.
What the step plan showsThe first treads are text changes on existing pages. A rebuild is a separate decision, covered under website design.
Heard in the waiting areaThe wording an assistant shows cannot be looked at or compared.
What the step plan showsEach month we run your questions through the assistants and answer boxes and set the results beside your approved text. Gaps show what to rewrite next.
Questions practice owners put to us about AI search
Can you get an assistant to recommend my practice?
Does this replace my work on Maps and regular search?
Who decides what the pages say about our therapists?
Will the pages ask families for private details?
How is this billed?
Put your questions to the person who answers them
A short note through the contact page works, and so does reserving a weekday half hour, at which point our CEO, Ross Cohen, will be on the line.
Which service lines should get the first pages?
List the service lines you want booked more, the towns your families drive in from, and the doctors' offices and schools that send people your way. Leave out every client name and every detail of anyone's therapy.
Start on the bottom stair with a call
Book a call and we will plan the first few steps together: which service line gets its page first, which towns follow, and which plan carries the load.
The lace tied below is a drawing, not a promise of any result.