Occupational therapy SEO pricing for private OT practices

Every plan on this page is a flat monthly price. Occupational therapy SEO work comes in three sizes, paid ads management comes in three sizes by platform count, and a practice may take one set, the other or both.

Read the cards the way you would read the treads on a staircase: each one adds a few steps to the one below it.

Search plans, one monthly price on each tread

Pages, Maps work and monthly Strategic Content Assets, with a practice website we build and manage on the upper two.
  • Silver

    $1,495/month

    Pages, Maps and tracking for a practice that already owns its website.

    • 25 landing pages, each tied to a single service line on your list
    • Monthly: four Strategic Content Assets, written for the practice site
    • Your Google Business Profile tidied until it tells the same story as the new pages
    • A routine for asking families for reviews, with reply text held for the owner to approve
    • Calls and form requests counted by page, then summed up once a month
  • Platinum

    $3,495/month

    The widest page count, with link outreach and a longer monthly change list.

    • 100 landing pages sorted by service line, age group served and town
    • Twelve Strategic Content Assets, every month
    • A practice website that we build, host and grow with new pages as the plan widensTaken out of the sum
    • Outreach to local sites for links, with the Maps listing edited in step
    • AI assistant wording, call and form totals, and a monthly list of every change made

Ad spend is separate and is billed to your card by the platforms. Silver works with the website you already have; Gold and Platinum add one we build and manage.

Ad management plans, priced by how many platforms run

These prices pay for the management of the campaigns. The money spent on clicks is a second bill, sent to you by the platform.
  • One ad platform

    $895/month

    One platform and one set of numbers to read each month.

    • One platform to begin with, chosen from Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram)
    • Campaigns and ad text written around the service lines you want booked
    • Exclusion lists kept current against job-seeker and student searches
    • Each call and form request matched to the ad click that produced it
  • Three ad platforms

    $2,295/month

    Every paid surface in play at once.

    • Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all running together
    • Campaigns for all three, each shaped around the service lines you choose
    • Exclusion lists kept current on every account
    • A single monthly read-out that sets the three platforms against each other

Ad spend is separate and is billed to your card by the platforms. Silver works with the website you already have; Gold and Platinum add one we build and manage.

Where each dollar goes and where it does not

Two bills exist for a practice that advertises. Ours is the monthly plan price, which pays for the writing, the building, the listing edits and the counting. The other comes straight from the ad platform and pays for the clicks themselves. The practice owner sets the size of that second bill, and the card on the ad account is the owner's.

On the search plans, Gold and Platinum carry a website we build, host and keep edited. A practice that already has a site can use the switch on those cards to see the price with the website line taken out. Silver is made for that situation from the start. The website design page explains what the site work covers.

None of the plans describes a number of calls, forms or families. They describe work: pages written, listings edited, campaigns run, counts reported. The services page sets that work out in order, and the page on paid ads management covers how a budget is pointed at your service lines.

Where a practice has several service lines and towns, Silver spreads its pages across them; on Gold and Platinum the page count grows and the site grows with it. The Maps listing is edited alongside whichever plan the practice takes, and the page on local SEO for OT clinics describes that edit in full.

For owners who like to see the climb before they commit, the occupational therapy marketing page traces how pages, Maps work, ads and the site fit one plan, so you can tell which tread your practice would stand on first.

Nothing is signed, and nothing is charged before the first month begins. If a plan stops fitting, say so and we will talk through the next tread up or down.

Money questions, taken in turn

Is there a startup fee, and is there a contract?
Neither one. You pay the monthly plan price and nothing is signed, so a practice can walk away from the staircase whenever it chooses.
Who pays the platform for the ad clicks?
The owner does. The platform bills the card attached to your own ad account, and that charge is separate from our plan price.
We already have a website. Which plan fits?
Silver is built to work with the site you have. On Gold and Platinum, the switch on the card shows the price with the website line removed.
Can the search plan and an ad plan run at once?
They can. Each is its own monthly price and its own read-out, and the ad spend is a third amount that the platform collects.
Do the plans promise a number of calls or forms?
No. A plan lists the work we do each month. We count the calls and form requests that reach each page or ad, but we do not name a number in advance.
Who decides the monthly ad budget?
The practice owner, which includes raising it, lowering it or pausing it. Our job is to point whatever budget you choose at the service lines you name.

Start on the bottom stair with a call

Book a call and we will plan the first few steps together: which service line gets its page first, which towns follow, and which plan carries the load.

The lace tied below is a drawing, not a promise of any result.