Occupational Therapy Link Building for Practices That Want Local Pages Pointing Their Way
Occupational therapy link building is the slow work of getting local sites to point at your practice website, one honest reference at a time. We look through the towns you serve for pages that could reasonably mention a private OT practice, draft the outreach for you to read, and send nothing you have not signed off.
Think of it as a handrail beside the stair, not a shortcut past it: the pages it points toward come from your occupational therapy SEO plan.
Handrail work
What we mean by a link, and what we leave alone
A link is a clickable mention of your practice website on a page that belongs to somebody else. Search engines read links from other sites as one of several signals about a website, so we handle link building as a steady, modest part of the climb rather than the main event.
The sources we look at are close to home: community pages in the towns you serve, directories that sort private practices by area, and the websites of offices that already send families your way (whether those offices are contacted at all is your decision). We do not buy links or swap them in bulk.
Before a message goes out, you read the draft and name any source that stays off limits. Where a school or a physician's office is involved, the rules about contact are yours to know, and we wait for your word. Each link points at a page built through our local SEO work for the towns you serve, so a click lands somewhere that matches.
Five kinds of page that could mention your practice
- Town pages
Community calendars and town pages
Pages run by a town, a library or a neighborhood group that list local organizations. We prepare the entry for you to approve.
- Referral offices
Websites of offices you already know
Approaching a referral office is your decision. We draft a note only after you name the offices.
- School pages
School and parent-group resource pages
Each has its own rules about outside organizations. You read them and tell us whether to go ahead.
- Local directories
Area directories of private practices
Your name, address and phone number are checked against your Google Business Profile before an entry goes in.
- Local news
Community news and event notices
A short note about the practice can be drafted for a local events page, and you decide whether it is sent.
Link sources sorted by who decides
| Kind of source | Who approves contact | How the link is recorded |
|---|---|---|
| Town or library community page | You approve the listing text | Added to the monthly list beside the page it points to |
| Website of a referral office | You choose the offices | Logged by office |
| School or parent-group resource page | You read their rules first | Logged only after you say go ahead |
| Directory of private practices by area | You approve the entry | Compared line by line with the Maps listing |
| Local news or event notice | You approve the short note | Kept with the date it was sent |
Four treads on the outreach stair
Name the places you welcome
We begin with your list. Anything you cross out stays crossed out.
Walk each town for candidates
We search each town for pages that already mention local organizations and pair every candidate with the practice page it would point at.
Draft the note and wait for your read
Every outreach message is written for you to read and reword. Nothing leaves our side until you say so.
Look back before the next rung
The monthly read-out lists which notes went out and which links appeared. Then you choose the next stretch.
What you hold in hand before outreach begins
- Your website address, name, address and phone number as they should read in every listing
- A list of referral offices you are willing to have contacted
- A list of sites or organizations you want left alone
- The person at the practice who reads and approves each draft
- The service line and the town each link should lead toward
- Your own reading of state board and association advertising rules
We do not read those rules for you. The owner decides what may be said about the practice and its therapists.
Three beliefs about link building worth setting down
Heard in the waiting areaA link is a link, so a big bundle of them is fine.
What the step plan showsLinks from pages with no tie to your work or your towns are not ones we would want beside your name. We pick sources one by one.
Heard in the waiting areaLink building means pestering the offices that refer families.
What the step plan showsContact with a referral office happens only if you list it, and the note is yours to edit. You can keep every office off the list.
Heard in the waiting areaOnce outreach starts, the practice loses a say in what is written about it.
What the step plan showsEach message is drafted for your approval, using wording you have already signed off.
Where outreach sits among the climb plans
Silver
$1,495/month
Pages, Maps and tracking for a practice that already owns its website.
- 25 landing pages, each tied to a single service line on your list
- Monthly: four Strategic Content Assets, written for the practice site
- Your Google Business Profile tidied until it tells the same story as the new pages
- A routine for asking families for reviews, with reply text held for the owner to approve
- Calls and form requests counted by page, then summed up once a month
Gold
$2,495/month
Brings in a website we build and manage, plus a bigger batch of landing pages.
- 50 landing pages spread across your service lines and your service area
- Eight Strategic Content Assets written for the site every month
- A practice website that we build, host and keep edited for youTaken out of the sum
- Business Profile edits timed to each batch of new pages
- Text laid out so AI assistants can lift a clean description of the practice, with monthly activity totals
Platinum
$3,495/month
The widest page count, with link outreach and a longer monthly change list.
- 100 landing pages sorted by service line, age group served and town
- Twelve Strategic Content Assets, every month
- A practice website that we build, host and grow with new pages as the plan widensTaken out of the sum
- Outreach to local sites for links, with the Maps listing edited in step
- AI assistant wording, call and form totals, and a monthly list of every change made
Ad spend is separate and is billed to your card by the platforms. Silver works with the website you already have; Gold and Platinum add one we build and manage.
Questions owners bring about outreach
Which sites get approached?
Does this mean paying for links?
Can I read a message before it goes out?
What does a link lead to?
Do outreach notes carry private details?
Pick the first site to approach
The form on the contact page has room for a line about the towns you serve. Prefer to talk? Reserve a weekday half hour there, and Ross Cohen, our CEO, dials your number at its start.
Which service lines should get the first pages?
List the service lines you want booked more, the towns your families drive in from, and the doctors' offices and schools that send people your way. Leave out every client name and every detail of anyone's therapy.
Start on the bottom stair with a call
Book a call and we will plan the first few steps together: which service line gets its page first, which towns follow, and which plan carries the load.
The lace tied below is a drawing, not a promise of any result.