Occupational therapy SEO for private OT practices, built one tread at a time
Occupational therapy SEO, as we run it, is a series of small changes to your website and your Maps listing so that every service line you offer has a place of its own to be found. We make one change per tread, look back at it, and only then step up to the next.
You choose what each page says about your therapists, your services and your towns. We write, build and count; you read and approve.
Bottom stair
Why each service line gets a landing page of its own
A private practice may offer several service lines at once: a pediatric line, an adult line, hand and neuro work, home visits, telehealth. Each one answers a different question typed into a search box, and a single page that tries to answer all of them has to stay vague about every one.
So the first job is to give each line its own landing page. A search such as pediatric occupational therapy clinic
or occupational therapist
can then meet a page that speaks to one line, names the towns you serve and offers a way to call or write. Occupational therapy SEO of this kind goes up in the order you pick, and the Silver plan at $1,495 a month carries 25 of them.
Your Maps listing and town wording are edited to match.
From service line to landing page
| Service line or setting | Landing page we build | Open question for the owner |
|---|---|---|
| Pediatric line | A page for parents looking at pediatric practices in your towns | Which towns and which age groups should be named |
| Adult line | A page written for adults and for the offices that send them your way | Whether the line has room for new people right now |
| Hand and neuro line | One page for each of these lines the practice runs | Which referral offices should see the page first |
| Home visits | A page naming the towns where therapists travel to the door | How far the practice is willing to drive |
| Telehealth | A page saying where video visits are offered | Which areas to list, after the owner reads the practice's own rules |
| A town you serve | A town page that sits beside the service pages | Which towns have space on the schedule |
Six pieces that make up the climb
- Page build
Landing pages for service lines
Each service line on your list is given a page that names your towns and offers a form.
- Maps
Google Business Profile edits that match the pages
The listing's categories, service area and description are edited to agree with the new pages.
- Town pages
A page for every town on your map
Each town served gets its own page, written fresh and linked to the service lines it concerns.
- Answers
Strategic Content Assets for families and referral offices
Monthly writing that answers the questions parents and referral offices put to a practice, published only after you approve it.
- Assistants
Text laid out for AI assistants
Pages carry clear headings and short statements you have approved, so an assistant reading them has accurate wording to draw on. See AI search for OT practices.
- Counting
Calls and forms tallied page by page
Each call and form request is matched to its page, and the monthly sum shows which rung carries weight.
The owner holds the pen on every statement
We lay the treads; we do not decide what a practice claims. Every sentence about your therapists or services goes to you first.
Client details stay out of the pages, the ads and the call and form tracking. The practice's privacy duties are the practice's to read and keep.
For the wider climb, the full marketing staircase shows how pages, Maps, ads and reviews fit together.
What occupational therapy SEO needs from you before the first tread
- The service lines the practice offers and wants more of
- The towns served, in the order the practice cares about them
- Which lines have room for new families, in the owner's view
- Wording the owner is comfortable using about the therapists
- Access to the Google Business Profile, or a note that none exists yet
- Access to the practice website, or a note that a new one is wanted
- The referral sources the owner would like the pages to speak to
- Who at the front desk will answer calls and forms
Leave client details out of whatever you send us. The practice keeps them out of pages, ads and tracking.
How a batch of pages moves up the stair
Lay out the service lines
We list every line, town and referral source with you, then agree which line gets the first page.
Build the landing pages
We write the pages for that batch and send each one to you. Nothing is published until you have read it.
Match the Maps listing
The Business Profile is edited to agree with what the new pages say, and the edits are noted down.
Read the counts and choose the next rise
We read the month's calls and forms by page, then agree which page or town comes next.
Three beliefs about occupational therapy SEO
Heard in the waiting areaOne page about the whole practice covers every service line.
What the step plan showsOn this plan each service line is given a page of its own, so each can speak to its own kind of search.
Heard in the waiting areaThe pages are built once and then left alone.
What the step plan showsThe plan runs monthly. Pages go up in batches, and each batch is looked at before the next one starts.
Heard in the waiting areaThe agency decides what the website says about the therapists.
What the step plan showsThe owner decides. We draft, you read, and nothing goes live without your yes.
Three landings on the monthly staircase
Silver
$1,495/month
Pages, Maps and tracking for a practice that already owns its website.
- 25 landing pages, each tied to a single service line on your list
- Monthly: four Strategic Content Assets, written for the practice site
- Your Google Business Profile tidied until it tells the same story as the new pages
- A routine for asking families for reviews, with reply text held for the owner to approve
- Calls and form requests counted by page, then summed up once a month
Gold
$2,495/month
Brings in a website we build and manage, plus a bigger batch of landing pages.
- 50 landing pages spread across your service lines and your service area
- Eight Strategic Content Assets written for the site every month
- A practice website that we build, host and keep edited for youTaken out of the sum
- Business Profile edits timed to each batch of new pages
- Text laid out so AI assistants can lift a clean description of the practice, with monthly activity totals
Platinum
$3,495/month
The widest page count, with link outreach and a longer monthly change list.
- 100 landing pages sorted by service line, age group served and town
- Twelve Strategic Content Assets, every month
- A practice website that we build, host and grow with new pages as the plan widensTaken out of the sum
- Outreach to local sites for links, with the Maps listing edited in step
- AI assistant wording, call and form totals, and a monthly list of every change made
Ad spend is separate and is billed to your card by the platforms. Silver works with the website you already have; Gold and Platinum add one we build and manage.
Questions an owner asks before climbing
Which plan suits a practice that already has a website?
Can a practice step off the stair when it wants to?
Does occupational therapy SEO promise a place in the search results?
Who writes the lines about our therapists?
Can home visits and telehealth get their own pages?
Ready to lay the first tread?
Send your name, email and phone number through the form on the contact page, add a note about the service line you want built first, and choose a half hour if you would like our CEO to ring you then.
Which service lines should get the first pages?
List the service lines you want booked more, the towns your families drive in from, and the doctors' offices and schools that send people your way. Leave out every client name and every detail of anyone's therapy.
Start on the bottom stair with a call
Book a call and we will plan the first few steps together: which service line gets its page first, which towns follow, and which plan carries the load.
The lace tied below is a drawing, not a promise of any result.