Lead Generation for Occupational Therapy Practices
Our lead generation work for occupational therapy practices brings together search, Maps and paid ads, and counts what each one produces. In our wording, a lead is a phone call or a form message arriving at the practice. It is never a client, and never a result.
Every contact is tied back to the page, listing or ad that brought it, so the owner can see where to put effort next. What happens after a call or a message reaches the front desk is the practice's own business.
Counting contacts instead of visits
Lead generation starts with a count. A website can show a rising line of visitors while the phone stays still, so we count contacts, and we count them by source. Each landing page, each Maps listing and each ad carries its own way of being traced, so a call or a form message is credited to the step that earned it.
The tracing comes from the two sides of our work. The organic side is described in our SEO plans and the ad side in our paid ads management. Together they give the owner a single list: what came in, from which page or campaign, and in which town.
Tracking is kept to the minimum needed to count. It records that a call or a message happened, and which source it followed. It collects no details about anyone's care, and the practice's forms should not ask for any. The practice's duties around client privacy are the owner's to read and follow.
Four sources we count separately
- Service pages
Landing pages for each service line
Every landing page has its own call tracking and form source, so the pediatric page and the adult page report separately.
- Maps listing
Calls and taps from the Google Business Profile
Contacts that begin on the Maps listing are counted as their own source and not blended into the website total.
- Search ads
Calls and forms from ads on the platforms
Each ad group carries a separate tracking route, so the owner can see which line of ads brought a contact. Ad spend is paid to the platform.
- Town pages
Contacts from pages for specific towns
Town pages are counted one by one, which tells you which of the towns you serve are sending calls and which are quiet.
What we log for each contact
| Contact source | What gets recorded | Where the owner looks |
|---|---|---|
| Call from a service page | That a call occurred, from which page, and the town of that page | Monthly contact list, filtered by service line |
| Form message from a town page | That a message arrived, from which town page | Monthly contact list, filtered by town |
| Call from the Maps listing | That a call or tap came through the listing | Maps section of the monthly list |
| Contact from a search ad | Which platform and which ad group sent it | Ad section of the monthly list, next to billed spend |
| Contact with no clear source | A flag, so it can be asked about at the front desk | A short note in the monthly review |
The order we set up lead tracking
Number the entrances
We list every way into the practice (landing pages, the Maps listing, ad groups, the contact page) and give each a tracking route.
Test every route
We place test calls and send test form messages through each route and confirm it is credited to the right source.
Open the monthly log
Contacts are gathered into one list, sorted by source and town, and shared with you each month.
Choose the next change from the log
We look back at which entrance brought the contacts and decide on one change: a page to rewrite, an ad group to adjust, or a town to add.
What the lead tracking setup always includes
- A tracking route for every landing page, ad group and the Maps listing.
- A contact form on the site that asks for a name, an email, a phone number and a short message.
- A line on the contact page asking people to keep anything private about a client out of the message.
- A monthly list of contacts by source, service line and town.
- A column for the owner's own notes on follow-up, kept by the practice.
- Ad spend shown next to contacts, billed by the platforms to your card.
- No contact described as a client, a booking or a result.
Habits of thought around counting leads
Heard in the waiting areaMore contacts in the log means the plan is working.
What the step plan showsThe log shows contacts and sources, nothing more. Whether they suit the practice depends on capacity, service lines and the owner's judgment.
Heard in the waiting areaLead generation includes handling the front desk follow-up.
What the step plan showsWe stop at the contact. How calls are answered and what is said afterwards stays with the practice.
Heard in the waiting areaAd leads and search leads are the same thing.
What the step plan showsThey arrive through different entrances and are logged apart, so the monthly list can show each one on its own line.
What owners ask about counting calls and forms
What does lead generation mean on your pages?
Can you tell me which page brought each contact?
Do your forms collect personal details about care?
Who contacts the people who call or write?
Do you set budgets for the ads that feed this?
See where your contacts could be coming from
Leave your name, email, number and a few words about the practice, or choose a weekday and half hour and our CEO will call you then.
Which service lines should get the first pages?
List the service lines you want booked more, the towns your families drive in from, and the doctors' offices and schools that send people your way. Leave out every client name and every detail of anyone's therapy.
Start on the bottom stair with a call
Book a call and we will plan the first few steps together: which service line gets its page first, which towns follow, and which plan carries the load.
The lace tied below is a drawing, not a promise of any result.