Occupational Therapy Meta Ads (Facebook and Instagram) Management for Your Practice
Occupational therapy Meta Ads (Facebook and Instagram) management means we write and run feed ads that introduce your private practice to adults in the towns you name, each aimed at one service line and each approved by you before it runs.
It is one of three ad platforms in the paid plans, set out on the paid ads page for OT clinics.
A different landing
How a feed ad differs from a search ad in our plan
On a search platform, an ad answers a phrase someone typed. With Meta Ads (Facebook and Instagram), an ad turns up in a feed while someone is browsing, so it works as a short introduction to the practice. Our paid plans keep the two kinds of ad apart, with separate text and separate numbers in the monthly read-out.
We write feed ads in the practice's own voice for the owner's approval: the service lines offered, the towns served and a way to reach you. They carry no promise of any result, no photos of clients and nothing about any person's care.
The platform limits who can be targeted by ads for care services, and our ads are written to speak to adults, such as parents, never to a child. Meta's rules for these ads are the owner's to read, and we hold anything unclear until you decide. The business page, the ad account and the card are the practice's, and the platform bills the ad spend.
Search is the other half of paid work. Compare feed ads with Google search ads, or look at how both sit beside the pages and Maps listing in the whole marketing climb.
Four jobs a feed ad can do for a practice
- Introduce
Introduce the practice to a town
An ad names the practice, the towns served and the service line on offer, then points to the matching page on the website.
- One service line
Point to a single service line
Each campaign leads to one service page, so a visitor arrives on the page that matches the ad they tapped.
- Reach the form
Lead to the contact page
A contact ad sends a visitor to the contact page, where a name, an email, a phone number and a message can be left.
- Own wording
Reuse wording you approved
Ad text borrows from page copy you have already signed off, so the ad and the page it leads to read alike.
Feed ad pieces and who approves them
| Piece of the ad | What goes into it | Who approves it |
|---|---|---|
| Headline | The practice name and one service line | The owner |
| Main text | Towns served and an invitation to get in touch | The owner, line by line |
| Picture | An image the practice supplies, with no client in it | The owner |
| Audience | Adults in the towns you name, within the platform's limits | Set by us, then looked over by you |
| Destination | The service page or the contact page | The owner |
Starting Meta Ads (Facebook and Instagram) one tread at a time
Connect the practice's own page and account
The business page and ad account belong to the practice, with the owner's card as the payer.
Write the first ad for one service line
We draft one ad and its landing page pairing, and it goes to you for a read before anything is switched on.
Switch on a small budget that you choose
The monthly spend is your number. The campaign is capped there from its first day.
Look back, then add or hold
The monthly read-out shows the calls and forms matched to the ads. You decide whether to add a service line, add a platform or hold.
What the practice sets out before an ad runs
- A business page for the practice
- Pictures you own and want shown, with no client in them
- The service line the first ad will name
- The towns the audience may cover
- A monthly spend limit that you choose
- The person who reads Meta's current rules for ads about care services
Three beliefs about feed ads for a practice
Heard in the waiting areaFeed ads need photos of the people a practice sees.
What the step plan showsWe do not use photos of clients. Pictures come from the practice, such as its space or its logo, and you approve each one.
Heard in the waiting areaChoosing Meta Ads (Facebook and Instagram) means giving up search ads.
What the step plan showsEach platform is its own line in the plan. One, two or all three are options, added one at a time.
Heard in the waiting areaAn agency posts from the practice page without asking.
What the step plan showsNothing is posted or switched on until you have read it. The page and the account stay yours.
Paid plans that can carry Meta Ads (Facebook and Instagram)
One ad platform
$895/month
One platform and one set of numbers to read each month.
- One platform to begin with, chosen from Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram)
- Campaigns and ad text written around the service lines you want booked
- Exclusion lists kept current against job-seeker and student searches
- Each call and form request matched to the ad click that produced it
Two ad platforms
$1,595/month
Two platforms whose numbers sit side by side.
- A pair of platforms drawn from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
- A separate campaign set for each platform, written in that platform's format
- Exclusion lists kept current on both accounts, job-seeker and student searches included
- Both platforms' results set next to each other in one monthly read-out
Three ad platforms
$2,295/month
Every paid surface in play at once.
- Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all running together
- Campaigns for all three, each shaped around the service lines you choose
- Exclusion lists kept current on every account
- A single monthly read-out that sets the three platforms against each other
Ad spend is separate and is billed to your card by the platforms. Silver works with the website you already have; Gold and Platinum add one we build and manage.
Questions about feed ads
Do you place ads aimed at children?
Whose card is charged for the Meta Ads (Facebook and Instagram) budget?
Will an ad describe a person's situation?
Can feed ads run next to search ads?
Where are the calls and forms counted?
Say which town the first ad should name
Leave a message through the form with your phone number, or choose a weekday slot, and Ross Cohen, our CEO, dials in at that time.
Which service lines should get the first pages?
List the service lines you want booked more, the towns your families drive in from, and the doctors' offices and schools that send people your way. Leave out every client name and every detail of anyone's therapy.
Start on the bottom stair with a call
Book a call and we will plan the first few steps together: which service line gets its page first, which towns follow, and which plan carries the load.
The lace tied below is a drawing, not a promise of any result.