Occupational therapy Bing Ads management for OT practices
Bing Ads (Microsoft Advertising) puts a practice's text ads in front of people searching on Microsoft's search engine. We build and run those campaigns around the service lines you name, count the calls and form requests they send, and keep the account in the owner's name.
It is one rung on the paid ads ladder, and the owner decides whether it is the first rung or the second.
Where a Microsoft account sits among your other ads
A Bing Ads (Microsoft Advertising) account is separate from a Google account. It has its own billing, its own campaigns and its own counts, so a practice that runs both sees each platform on its own line instead of one blended number.
That separation suits the way we work. A service line gets one campaign on this platform, written for its search format and aimed at the towns the owner names. Searches that belong to job seekers, students and school programs are listed and kept out. The owner's card is the one on file, and the platform bills it for every click.
Compare it with Google Ads for OT practices or Meta Ads (Facebook and Instagram) for OT practices, or read the wider page on paid ads management to see how platforms are added one at a time.
Microsoft sets its own rules for ads in this field, including who an ad may be shown to. Reading them is the owner's job, and we write only to what the owner approves.
What comes with a Microsoft campaign
- Per line
One campaign for each service line
Pediatric, adult, hand and neuro, home visits and telehealth each get their own ad text and their own landing page, never a shared one.
- Towns
Place lists set by the owner
The owner names the towns to reach and the towns to skip, and the campaign is cut to match that list.
- Keep out
A list of searches to avoid
Job, student, course and school-program wording is listed against the account so those searches stay out of the budget.
- Own counts
A line of its own in the read-out
Calls and form requests from Bing Ads (Microsoft Advertising) are reported apart from every other source, so you can read this platform alone.
How a Microsoft campaign reads for each line
| Service line | How the campaign reads | Decisions that stay with the owner |
|---|---|---|
| Pediatric | Ad text for parents, pointing to the pediatric page of the practice site | Which towns the line should reach |
| Adult | Ad text for adults and for offices that refer them | Whether the line has room to take more people |
| Hand and neuro | Ad text that names the line and the practice location | Whether it needs its own page before ads run |
| Home visits | Ad text that names the towns inside the travel area | How far the practice is willing to travel |
| Telehealth | Ad text that names the areas the service covers | Which areas the owner has cleared |
Three treads to a Microsoft campaign
Lay out the account
The owner opens the ad account and attaches a card. We take access, choose one service line and set the town list.
Write it and switch it on
We draft the ad text and the keep-out list, the owner reads both, and only then does a campaign start spending.
Read it and decide
At month end the calls and form requests from this platform are set beside the clicks behind them, and the owner picks the next tread.
Questions on running a Microsoft account
Does a practice need Google Ads before it can use Bing Ads (Microsoft Advertising)?
Who is billed for the clicks?
Are the ads shown to children?
What do the ads say?
Can Google or Meta Ads (Facebook and Instagram) be added later?
Talk through a Microsoft campaign
The contact page takes a name, an email, a phone number and a message about the line you have in mind. Prefer a call? Pick a slot there and our CEO, Ross Cohen, dials in at that time.
Which service lines should get the first pages?
List the service lines you want booked more, the towns your families drive in from, and the doctors' offices and schools that send people your way. Leave out every client name and every detail of anyone's therapy.
Start on the bottom stair with a call
Book a call and we will plan the first few steps together: which service line gets its page first, which towns follow, and which plan carries the load.
The lace tied below is a drawing, not a promise of any result.